Explore Case Studies

Avlskovgaard

Turning an ad-dependent brand into a profitable, subscription-driven business

Avlskovgaard was a beloved Danish raw pet food brand running on empty — ad spend was outpacing revenue, bills to suppliers and Meta were piling up, and the business had no cushion left. Advera stepped in to rebuild the model from the ground up: shifting budget from costly cold acquisition toward retargeting and email, rewriting the creative to tell an emotional story instead of listing ingredients, and launching a subscription program almost from scratch. Within weeks the brand was back to daily profitability, and within months it had climbed to a 13% net margin with a fast-growing subscriber base and virtually zero churn — proof that the right strategy can turn a cash crisis into sustainable, recurring growth.‍
Content strategy
Meta ads
CRO
No items found.

Maclir

Tracing and solving the leak to achieve 3.74x ROAS and a 33% net margin

Maclir makes creatine gummies — a convenient, better-tasting alternative to the powders most people associate with the gym. Founded and run hands-on by Kevin Byrne, the brand built its identity around making a notoriously unglamorous supplement genuinely enjoyable to take, with a strong subscribe-and-save model at the center of the business.When Advera came on board, Maclir was already a real, working DTC brand — but one still figuring out how to scale both its marketing and its operations at the same time.‍
CRO
Meta ads
Content strategy
No items found.

Sleepiva
The system that turned a hero products into a 1.2Mkr monthly business while holding a 14% profit margin

Advera built a continuous test-and-scale system: one campaign constantly trying new creative angles, feeding the winners into a separate campaign built to spend hard behind what worked. Instead of guessing, they let the data pick the winners — the "Neckpain" angle stood out with a 4.37 ROAS and got more budget, while weaker ads were cut fast. Static advertorial creative proved the most reliable format and became the brand's scalable backbone. As spend grew into six figures a month, tight weekly reviews kept CPA, ROAS, and margin in check, with budget always flowing to the best performers. Alongside paid social, Advera added email through Klaviyo and rebuilt the website to convert more of the incoming traffic.
CRO
Meta ads
Google ads
No items found.

Dasabeauty

7x-ROAS, 34–40% margins, and scaled the proven playbook from Denmark into Scandinavia and Europe

Advera built a weekly creative rhythm: Dalia supplied authentic salon clips, Advera paired them with professionally edited videos, and the constant stream of fresh content kept the account from fatiguing — the biggest risk in beauty advertising. Continuous split-tests ran across distinct angles — a "confession" video, the "stop paying for salon" message, challenge and event hooks — with budget moving to winners and underperformers cut fast. The offer was sharpened in parallel, repositioning the lash kit's intro deal to a stronger 50% discount (999 to 499 kr.) while protecting margin. Once Denmark was proven, Advera translated the winning ads into English and expanded across Scandinavia and Europe, backed by localized payments like Klarna. Email added another layer, with one campaign alone bringing in nearly 5,000 kr.
CRO
Meta ads
Consultancy
No items found.

Nordic Gear
€7M in revenue, 5.2 ROAS, and 38% ahead of the six-month target

Our consultancy has been integral to shaping the strategic directions at Nordic Gear. Through our expertise in digital marketing and data-driven strategies, we have helped refine their marketing campaigns, optimize the e-commerce experience, and improve operational efficiencies. Our ongoing analysis and recommendations have directly supported sustained growth and improved customer satisfaction metrics.
CRO
Google ads
Meta ads
Content strategy
No items found.

Weightnordic
50% increase in traffic, 35% lift in conversion rates, and 25% more repeat customers.

WeightNordic is a Danish direct-to-consumer brand selling at-home fitness and wellness equipment — vibration trainers, body scanners, treadmills, and recovery devices — aimed at people who want real results without living in the gym. Led by founder Osvald Kott, the brand speaks to a distinctly underserved audience: older and time-poor customers who want to get in shape, improve their health, and do it from home. Advera has worked with WeightNordic since June 2024 — one of the agency's longest-standing partnerships — and over two years the relationship has grown from running ads into shaping the entire customer experience.
CRO
Content strategy
Google ads
Meta ads
No items found.

Anni Lu
The result of a structured digital system across paid media and retention strategy

The clearest, best-documented proof of the work is in the efficiency of the Google Ads engine. Across the 2024 campaign year, Anni Lu's Google Ads generated 11.8 million impressions and over 370,000 clicks on just 63,117 DKK in spend — extraordinary efficiency that works out to a cost-per-click of roughly 0.17 DKK and a cost-per-thousand-impressions of about 5.35 DKK. In a competitive jewelry market, putting the brand in front of audiences nearly 12 million times for that budget is a standout demand-capture result.Beyond the raw efficiency, the brand-search channel delivered a steady, measurable increase in online revenue, the rebuilt Klaviyo flows lifted conversions while protecting the premium positioning, and the overall structure gave the client far greater clarity and confidence in where their marketing budget was going. Heading into Q4, Anni Lu was positioned to compete with brands many times its size — not by outspending them, but by being sharper and more efficient with every krone.‍ Over 20 months, the throughline was discipline: profitable, efficient growth that never came at the expense of the brand.
Google ads
Meta ads
Content strategy
No items found.

Klikka
Brand resilience, teamwork, consistent profitability despite strong competition

When a bad-faith DMCA takedown froze Klikka's store and pulled its bestsellers offline, Advera diagnosed the bogus complaint, guided the counter-notice that got the products reinstated, and fixed the brand vulnerability that made it a target — turning a near-shutdown into a profitable, more resilient comeback.With the takedown resolved and the brand's IP exposure cleaned up, the focus returns to growth: scaling the winning UGC creative, bringing email marketing back as a consistent revenue channel, premium-izing the storefront, and planning inventory and new product drops for Q4 — building on a foundation that's now both more profitable and more resilient than before the scare.‍
CRO
Meta ads
Google ads
No items found.

Nordic Lamps

Creative-led storytelling fueled the CRO improvements and lead to predictable revenue growth

Nordic Lamps is a direct-to-consumer lighting brand selling Scandinavian-style decorative lamps — including its signature Oslo lamp and a premium gold-and-silver floor lamp — through Shopify. Operated by Y-Connection and led by founder René, the brand had a strong product and a clear aesthetic, with real demand in its home market of Denmark and ambitions to grow across Europe. The question wasn't whether people wanted the product. It was whether the business could be made to scale profitably, one market at a time, without spreading itself too thin.
Content strategy
Meta ads
Google ads
CRO
No items found.

Interested in working with us?

Book a strategy call and we’ll tell you directly where we see room to scale, what is holding performance back, and whether Advera is the right partner to help you grow.

Frequently Asked Questions

Quick answers to what most founders ask before getting started.
What kind of brands do you work with?

We work with e-commerce brands that have traction and want to break through the next ceiling. Typically: founder-led businesses doing €20K+ per month in ad spend, with strong unit economics and a real product behind them. Most come to us frustrated. They've outgrown their last agency, or they've been running ads in-house and hit a plateau they can't break through alone. If that sounds familiar, we're probably built for you.

What makes Advera different from other agencies?

If you've worked with agencies before, you know the pattern: glossy pitch, retainer signed, then quietly handed off to a junior while results stall. We built Advera around the opposite. We work primarily on results-based compensation, and the senior team you meet on the call is the team running your account. We don't get paid when our work doesn't perform. Skin in the game. That alone reshapes how we operate.

Do you only handle ads?

Primarily, yes. Meta and Google Ads are the core. We also build the supporting systems that make those ads perform harder: creative testing frameworks, landing page and funnel optimization, and the measurement infrastructure that ties every ad spend to revenue. We focus only on these levers because we don't want to dilute the depth that makes us good at the work we actually do.

How quickly can we expect results?

It depends on the state of your account when we take over. Most clients see meaningful shifts within the first 60-90 days, once we've rebuilt the foundation. But the compounding gains, the kind that scale a brand from seven to eight figures, take six months and beyond. We're built for the long game. If you've worked with agencies that promised quick wins and then watched performance collapse in month four, you already know why that matters.

Do you guarantee results?

No. And any agency that does is either lying or about to be. Too many variables sit outside our control. What we offer instead is the next-best thing: pay tied to performance. If our work doesn't move the numbers, we don't get paid. That's the closest you'll get to a guarantee in this industry, and the only one worth trusting.