SmartNew

Smartnew is a Danish home products brand known for delivering practical, innovative, and design-oriented solutions to everyday living. With a wide range of products aimed at enhancing comfort and functionality in the home, Smartnew has positioned itself as a reliable lifestyle brand.

When we partnered with Smartnew, the focus was on strengthening their presence on social media organically. They needed to build stronger engagement with their audience while maintaining a balance between brand storytelling and product promotion.

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The main challenge for Smartnew was visibility and engagement in an increasingly competitive digital space. Although the brand had high-quality products and a loyal base of customers, their organic presence on social media lacked consistency and a creative edge. Their content struggled to generate strong interactions, and their growth potential was being held back by outdated strategies and insufficient creative assets.

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Our objective was not only to increase engagement but to transform the way Smartnew connected with their audience. We set out to create a social media presence that reflected the lifestyle and values behind the brand, making their products more relatable and aspirational. The goal was to develop a strategy where organic social wasn’t just about posting regularly, but about storytelling, creativity, and sparking meaningful interactions.

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