Canvarisma
Project Insights
Client Overview
Canvarisma is a german art and poster brand that makes high-quality, design-oriented wall art accessible to a broad audience. Their concept revolves around combining affordable pricing with artistic variety, giving customers the opportunity to bring creativity and personality into their homes.
When we started working with canvarisma, the main priority was to build a structured Google Ads strategy that could uncover which designs resonated most with buyers and turn that insight into scalable growth.
Challenge
The challenge for canvarisma lay in identifying which products and collections to prioritize. With a large catalog of designs, spreading budget too thin across all products would dilute performance. At the same time, the brand needed a strategy that not only generated sales but also provided data-driven insights into what their audience preferred.
Objectives
Strategy
- To create a Google Ads framework that tested and validated product-market fit across different poster designs.
- To identify the most popular and profitable designs quickly and scale them effectively.
- To establish a profitable and predictable acquisition channel that could serve as the foundation for further growth.
Go-To-Market Strategy
GAllery
Tactical Overview
We structured campaigns to test different categories and designs, focusing first on broad, popular poster themes. The campaigns were set up with clear segmentation to ensure we could analyze performance at both category and product level.
From there, we used performance data to double down on winning products, reallocating budgets toward top performers while continuously testing new designs. This created a dynamic system where learnings from one phase directly informed the next.
At the same time, we optimized ad copy and visuals to emphasize affordability, variety, and design quality—three of the brand’s strongest selling points.
Technology and Innovations
Results
The new Google Ads structure gave canvarisma both immediate sales impact and long-term strategic insights. The brand gained a clear understanding of which poster designs had the strongest market pull, allowing them to focus marketing efforts where they mattered most.
Within a short timeframe, campaigns delivered consistent returns while also building a roadmap for scaling. Today, canvarisma has a predictable acquisition channel and a clearer view of how to align product strategy with customer demand.
Market Impact
Client Testimonial
Summary of Achievements
Future Outlook
