Nordic Lamps
Project Insights
Client Overview
Nordic Lamps is a Scandinavian lighting brand that specializes in modern, minimalist designs inspired by Nordic traditions of craftsmanship and functionality. Their products combine clean lines with warm, atmospheric lighting, appealing to design-conscious homeowners looking to elevate their living spaces.
The brand’s strong product foundation needed to be matched with an equally strong digital presence. Our role was to help Nordic Lamps stand out in a competitive interior market and drive measurable growth through performance-focused marketing.
Challenge
The lighting industry is crowded with both established global players and smaller boutique brands. Nordic Lamps faced the challenge of differentiating themselves in a space where design is often commoditized. While their products carried a unique Scandinavian identity, the brand struggled to translate this into digital visibility, consistent customer acquisition, and scalable online revenue. Additionally, conversion rates on their webshop did not reflect the quality of the brand or its products.
Objectives
Our objective was to create a strong digital strategy that positioned Nordic Lamps as not just another lighting store, but as a premium lifestyle brand. We aimed to:
- Build a reliable acquisition funnel across Google and Meta.
- Optimize the webshop for higher conversion rates.
- Strengthen the brand’s storytelling and visual identity in digital ads.
- Ensure scalability with a performance-driven approach.
Strategy
Go-To-Market Strategy
GAllery
Tactical Overview
We developed a multi-channel strategy combining Google Ads for high-intent searches with Meta campaigns focused on lifestyle storytelling and product inspiration. Creative content was designed to showcase Nordic Lamps not only as functional products but as integral elements of Scandinavian interior design.
On the webshop side, we implemented conversion rate optimization measures: improved product page visuals, clearer value propositions, and customer-centric messaging. We also worked on building trust signals—such as highlighting product quality, delivery reliability, and design inspiration through UGC and lifestyle photography.
Performance reviews were held monthly to ensure constant optimization of campaigns and budgets, focusing on what worked best across channels and reallocating resources accordingly.
Technology and Innovations
Results
Within six months, Nordic Lamps saw a clear uplift in both visibility and performance. Revenue growth was driven by a combination of improved Google campaigns capturing high-intent buyers and Meta campaigns generating consistent demand through inspiration-driven storytelling. Conversion rates on the webshop improved significantly after CRO adjustments, meaning the brand was not only attracting more visitors but also converting them at a higher rate.
Today, Nordic Lamps stands in a stronger position to scale further, with a clear identity as a premium Scandinavian lighting brand and a marketing setup that consistently delivers measurable results.
Market Impact
Client Testimonial
Summary of Achievements
Future Outlook
