ANNI LU

Annilu is a Danish jewelry brand that merges modern elegance with classic design. The brand is built on strong storytelling, high-quality craftsmanship, and a luxurious yet accessible customer experience.

Our agency has been responsible for strengthening Annilu’s digital presence through performance marketing, Klaviyo email flows, and targeted campaigns across Google and Meta.

Annilu faced several challenges in scaling their online business:

• Strong competition from established jewelry brands with larger marketing budgets.
• Lack of structure in email marketing, where flows needed to reflect the brand’s unique tone of voice while standing out from competitors.
• Meta Ads performance, where profitability and ROAS needed improvement without compromising Annilu’s premium positioning.
• Q4 preparation, with high pressure on campaign planning and execution in the busiest season of the year.

• Build a scalable digital marketing strategy focused on ROAS and profitability.
• Establish a strong Google brand campaign to capture high-intent searches and ensure top-of-mind awareness.
• Develop and optimize Klaviyo flows that support the customer journey without being overly product-pushy.
• Ensure transparency and clear action plans so the team could react quickly to market trends.